Remember When You Loved Star Wars?

Target’s new Star Wars ad has no movie clips at all, but will still get you excited about the December premiere of Star Wars VII: The Force Awakens. It relies on nostalgia, with clips of kids (and grownups) all joyously indulging in Star Wars glee. 

What’s this all about? Well, it doesn’t say in the ad at all, but new Star Wars merchandise will arrive in Target stores September 4th. That gives us all plenty of time to clear the stores of Christmas gifts before the movie opens. That way, it won’t matter a bit whether the movie is any good or not. (via Time)